Welcome to my portfolio. As a dynamic marketing strategist, I specialize in blending creativity and analytics to craft compelling campaigns that deliver measurable results. My experience spans from event coordination, marketing coordination, and consumer insights, with a focus on fostering engagement and driving growth through platforms and human engagement.
Washington State University - Carson College of Business
Washington State University - Carson College of Business
Portolio Overview
This portfolio I have created highlights my diverse experiences and achievements across multiple domains. It includes my role as a Marketing/Event Coordinator at Washington State University, where I organized impactful events and boosted student engagement, and my leadership as a Diversity Campus Student Leader, advancing equity and inclusion through workshops and initiatives.
You'll also find insights from my time as a captain of Clark College's men's basketball team, where I fostered teamwork and mentorship, and my creative contributions as a model for global brands like Nike and Adidas. Additionally, I showcase my work with Beats by Dre in consumer insights and marketing intelligence, as well as my efforts with The Dar Foundation, where I’ve driven community outreach and engagement.
Each section illustrates my commitment to leadership, creativity, and making a meaningful impact.
Professional Work
Marketing/Event Coordinator
As an Event and Marketing Coordinator at Washington State University, I planned and executed over 15 events, driving a 30% increase in student engagement. Collaborating with over 30 vendors, I ensured seamless event execution with 90% positive attendee feedback. Utilizing platforms like Instagram and CougPresence analytics, I promoted events effectively, achieving a 40% boost in content reach and analysis. My role combined strategic planning, creative promotion, and cross-functional coordination to enhance campus experiences.
Student Equity Leader
As a Student Equity Leader at Washington State University, I co-facilitated over 10 workshops focused on fostering diversity and inclusion, increasing attendance by 35%. Through tools like the Intercultural Development Inventory (IDI), I guided participants' growth and enhanced program engagement by 25%. My role emphasized leadership, facilitation, and creating an inclusive environment that empowered students and enriched campus culture. Most importantly, helping students with finding their identity while being accepting of it no matter the color, religion or back ground.
Externship for Beats by Dre - Marketing Intelligence/Consumer Insights
At Beats by Dre, I contributed to the Consumer Insights and Marketing Intelligence team by designing targeted surveys, analyzing Gen Z market trends, and presenting visual data reports. My work improved consumer insights and supported strategic marketing decisions. Here a presentation overview:
Dar Foundation Organization
The Dar Foundation, I developed communication strategies and managed social media to support community outreach, increasing engagement by 57%. My role focused on conducting market research, fostering connections, and driving initiatives to assist those in need.
Brand Ambassador and Commercial Model- Nike and Adidas
As a model with Reaction Models, I represented global brands like Nike and Adidas, enhancing brand visibility and driving a 30% increase in revenue. I combined creativity and marketing insights to deliver impactful campaigns and boost social media engagement.
Collegiate Athlete
As an athlete in basketball, I have honed my skills in teamwork, discipline, and leadership. My role on the court requires strong communication and strategic thinking, as well as the ability to adapt to various playing styles and situations. I take pride in maintaining peak physical fitness, developing my basketball skills, and contributing to my team's success through both individual effort and collaboration with teammates. My experience as an athlete has also helped me develop resilience, time management, and perseverance, which have transferred to other aspects of my life and work.
